ROK Mobile Review: Still ROKing in the Free World

ROK Mobile is a low-cost prepaid mobile virtual network operator (MVNO) founded by Patron and John Paul Mitchell Systems impresario John Paul DeJoria. The company distinguished itself early on as the music MVNO, giving subscribers access to the company’s own streaming app (hence their name). However, ROK but has since moved away from tunes and into the world of value-added “lifestyle services.”
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